Raw feeding in 2015

Raw feeding has come a long way over the years and today it’s more popular than ever, but what about next year?
Here are a few predictions we’re making for the year ahead ranging from vets to dog food companies.

Raw going mainstream

Feeding a raw diet has been a rising trend throughout 2014 and this will only continue into 2015. With the demand for raw slowly rising, dried pet food manufacturers will slowly add BARF lines to their range. This will accelerate the rise in raw feeding, raising awareness to both the public and vets.

Raw dog food will be easier to buy and more commercially available. Supermarkets will start to stock a raw line (some already do), and a growing number of pet shops will make room for freezers on their shop floors.

There will be less fear over raw meat, salmonella, e-coli and other bacteria as raw becomes more commonplace. The concept of raw feeding will continue to spread through word of mouth, raw feeding Facebook groups, marketing campaigns, and information resources like this website.

Vets getting on board

Veterinarians can only stay ignorant for so long. With the rise of raw feeding, we’re going to see more and more vets discovering the benefits of raw feeding, and perhaps even recommending it to their clients.

With more pet food companies manufacturing raw products, and veterinary education heavily endorsed by the big manufacturers, it should lead to at least some form of raw education. Even the mention of raw within canine gastroenterology education be a huge leap forward.

Okay, this prediction might be a little far fetched, but with an increasing number of vets getting into raw, some even stocking it in favour or kibble, it’s definitely a possibility.

The tax man catching up

This final point isn’t a positive one, but all good things must come to an end. The majority of raw dog food is sold as ‘working dog food’, however as the number of non-working raw feeders outweigh the working dog raw feeders, HMRC are going to start to take notice.

The issue here is that working dog food is VAT exempt (working dogs are considered tools, not pets), whereas regular dog food is taxable. Once the powers that be pick up on this, I expect them to crack down and attempt to tax us non-working dog owners (no surprise there). This means you may soon be paying 20% VAT on top of your order.

The guidelines are already strict on packaging, but it’s likely they’ll extend these to the type of buyer.

If packaging is ambiguous or fails to make it clear that the product is specifically for working dogs, then HMRC should challenge the retailer / producer to support their case for claiming that the product is a food for working dogs, and not a pet food.VFOOD8560 - Excepted items

With the speed that HMRC move, this may take a very long time or possibly not happen at all, but if there’s something extra they can tax you on, chances are it’s on their radar.

Well that sums up what we think is on the cards for next year, we’ll revisit this in a years time and see how we did!

What do you think is in store for 2015? Leave a comment below and let us know!

Recent Posts